Video.
It is an inseparable source of entertainment and information in our lives.
It's not just YouTube, but even before that, it was an information source for TV and news. Then came the YouTube boom.
Many YouTubers have opened their own accounts on YouTube, and many videos have been posted there.
With the advent of YouTube, the popularity of television has diminished to a lesser extent. More and more people, especially the younger generation, are choosing not to own a TV.
I watch TV only a few times a year, and YouTube is an application that I open at least 10 times a week.
The thing about YouTube that cannot be underestimated is that anyone can post and watch videos from all over the world at any time.
You can watch a wide variety of videos for free, not only entertainment but also study, music, news, etc.
But there is a shadow hanging over the YouTube industry. That is the arrival of "short videos".
Just as the TV boom died out with the advent of YouTube, the popularity of YouTube is slightly decreasing with the advent of short videos.
I looked into such "now" modern information source "short videos" after all these years.
Short videos, they're actually all the rage.
It started with TikTok, Instagram started IGTV and reel-to-reel videos, and even YouTube has launched Shorts, a video distribution service with a vertical view angle of less than one minute.
Yes, all the major video service providers have launched "short videos".
If you're wondering what's so interesting about videos that are less than a minute long, it's because they're less than a minute long.
YouTube videos that last 10, 15 minutes, and sometimes even an hour. It eats up a lot of time and it takes a long time to get to the crucial climax.
What if it could be condensed into one minute?
You can watch only the part you really want to see, the information you want, and move on to the next video.
The turnover rate would be high, and the number of views would increase.
The shorter the video, the more people will watch it.
Short videos became popular a few years ago. At that time, TikTok = ordinary people singing and dancing. That was the perception.
And indeed, that was 90% of all TikTok videos, and no one thought that YouTube's popularity would shift.
However, as time went on, short videos gained recognition and grew into an industry that is now even more popular than YouTube.
It is predicted that the popularity of short videos will increase in the future.
What is TikTok?
First of all, when we talk about short videos, let's take a look at TikTok, a media company run by ByteDance.
It's no exaggeration to say that TikTok is the one that started the short video boom.
TikTok is a medium that is still in its infancy, but that's why it's possible to create "gray line" videos.
The image of TikTok was fixed as "watching ordinary people singing and dancing," and that was the extent of the author's experience with TikTok.
But today's TikTok is different.
Videos of various genres are being posted, and now not only dancing, but also studying, music, video editing, and even avatar tik-tokers who don't show their faces have entered the market.
Many YouTubers have also started using TikTok, and it has quickly gained recognition.
What is IGTV&Reel?
Instagram, run by Mehta, is a competitor to TikTok. This Instagram is another medium that is riding the wave of short videos.
When you think of Instagram, you think of a platform for posting photos, but in fact, you can also post videos such as IGTV and Reel.
Instagram is putting a lot of effort in that area as well. Anyone can post, and the video industry is also growing while using the number of users, which is the biggest weapon of Instagram.
One of the features of this Instagram reel is that unlike TikTok, anyone can post on it as long as they are an Instagram user.
There is no need to create a new account.
And compared to TikTok, Instagram reels tend to have more "stylish" videos. Instagram has always been a platform for people to post their fashionable lives and the biggest sparkling parts of their lives to others, so naturally the videos tend to be the same.
There has always been the Instagram Stories feature, and that can be called the ultimate short video.
This is another popular platform that has developed from Stories, where you can post only a few seconds, to slightly longer videos, and even edited ones.
YouTube Shorts
YouTube, the world's largest video platform, is another platform that has entered the short video market.
YouTube Shorts is a video posting service that allows anyone with a YouTube account to post videos that are less than one minute long.
YouTube's biggest weapon is that it is the most used video posting service in the world. Its parent is the giant company Google.
The advantage is that if you have a Google account, you can easily register and create videos easily.
YouTube shorts are used by many YouTubers and are also used for clipping.
Basics of making short videos
The first feature of short videos is their "angle of view". The video is specialized for viewing on a computer with a "horizontal" screen.
The disadvantage is that the screen is a bit small and difficult to see when viewed on a cell phone.
However, most of the users in the world use cell phones. And when they want to watch a video, they don't bother to start up a computer, they use their cell phones.
That's why Short Shorts Video offers vertical videos that fit the cell phone. They are not made to be viewed on a computer, but are optimized to be viewed just right on the vertical screen of a cell phone.
So when you make a short video, you need to keep in mind that it is "vertical".
Also, as the name "short" implies, all videos are under a minute; TikTok mainly has videos that are around 30 seconds long.
In order to condense the content into such a short period of time, the video starts with a climax first.
There is no intro, greetings, introduction, explanation, content, climax, ending.
The fact is that such a standard structure cannot be used. This is another difficult point of short videos.
Starting with a sentence, this structure is applied to full-length videos. It takes some getting used to to suddenly starting without any explanation, but it certainly makes it shorter for the viewer.
Short videos are popular among young users who have high information processing capacity and little time. That seems to be the reason why it is so popular.
In summary
In this article, we have looked at the world of "short videos".
The days of YouTube being the closest thing to television are over, and the time has come to move on to short videos.
Of course, the popularity of other media will decline, but there will still be a certain level of support and people will be able to use them differently.
TikTok, the spark that ignited the short video trend, is a platform that will continue to rise. The number of users is growing and it is becoming an indispensable tool for marketing if your target audience is young people.
Thank you for reading to the end. If you like it, please like and follow me.
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